

Final Logo

This illustration was very much inspired by one of my favourite artists Jeff Soto.


Mini Brochure

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This is the dieline for the shoe box

The aim of this brief was to create and design the packaging and identity of a lifestyle product of choice. I chose to create a shoe brand called Anti Hero that chooses a different artist/designer to create each new shoe release. The moto of the brand is "Connect, Create, Celebrate" as their objective is to bring together the creative community and give artists world wide exposure.